Product development is the flagship of IDEE PARTNERS system: once the creative direction is defined or communicated by the customer, patterns are created, volumes and uppers refined, all details and aesthetics proceed with the development of prototypes, through all the necessary technical steps to get to the final prototypes and samples.

All development phases are managed by in-house highly specialized Pattern making Dept. and sample rooms, adding additional external partners to provide the requested capacity during peak times, thanks to the sharing of the same CAD pattern making system.

The entire product development process is followed up by a dedicated Project Manager, constantly reporting about timing, costs and issues while arising.

IDEE can either integrate and assist designers coming directly from the customers or provide design as one of the services, through a highly experienced internal studio, based in the 3.500 sqm Scandicci facilities.

The in-house team of Product Managers is composed of professionals interpreting creative ideas, guidelines and market trends with the aim to support Design teams to create value and advance creative solutions. IDEE is able to generate a wide variety of concepts and ideas from the very first meetings with customers, shaping first product ideas and transforming them in physical/rendered products.

IDEE PARTNERS’ vast experience, constant research, closeness and large access to all the best suppliers of raw materials (leather, textiles, hardware, etc) allow the development of innovative and customized materials and meets the most demanding specifications within the Italian and International standards.

Key activities:
  • Product and Merchandising
  • Commercial and Brand development strategy
  • Strategy industrial consulting